Your Data Can Do More for You Than You Know.
Analytics is a valuable ally in the e-Commerce battle. The insights it provides contains a wealth of information about your site, your visitors, where they came from and how they perform. All this information can be used to find new customers and increase sales.
The term may sound a bit intimidating at first, but even non-tech savvy users will find that the concept is fairly straightforward. Simply put, web analytics involves measuring, collecting, analyzing, and reporting web site traffic and behavior with the end goal of optimizing the success of your site.